Reformation Inc. REF
Reformation Inc. (REF) priced its IPO on New York Stock Exchange ("NYSE") on July 30, 2026 at $15.00 a share. Reformation designs and sells sustainable women's apparel and accessories, including dresses, bottoms, tops, sweaters and accessories, directly to consumers online, in stores and through wholesale partners. Based in Vernon, CA.
The company
Reformation Inc., based in Vernon, CA, designs and sells sustainable women's apparel and accessories online, in stores and through wholesale partners. The company sold 14,062,500 Shares at $15.00 per share, listing on the New York Stock Exchange ("NYSE") under REF.
Of the total, 9,478,821 shares came from the company and 4,583,679 shares from selling holders, bringing the company approximately $125.7 million. Plans include approximately $117.2 million for partial term loan repayment and approximately $8.5 million for the Synthetic Secondary. After the offering, entities affiliated with Permira hold 49.2% and the Aflalo Family Trust holds 19.8%.